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Now that you’ve picked topics to focus on first, it’s time to put them into a content calendar. It’s a system that organizes, manages, and schedules content production to give you an overview of everything that will be published in a specific time frame. Here’s a sneak peek of our own content calendar:
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Our content calendar
It’s created in Notion, with each whatsapp number list card in the calendar structured like this:
How we structure our content calendar in Notion
I recommend planning content one to three months ahead. If you’re just starting out with everything, don’t sweat it if you can’t meet your initial plans and deadlines. It takes time to get used to estimates of content production based on your resources (writers, SEOs, designers, etc.).
Here’s one thing to point out. Choosing quality over quantity is usually the right decision, so don’t rush it at all costs. Creating great content takes a lot of time, so adjust accordingly.
Recommended reading: How to Create a Content Calendar That Works for You
Final thoughts
Content planning isn’t rocket science and is something you should do at all costs if you’re serious about content marketing. Your prioritization criteria will likely evolve over time; you’ll add more keywords, topics, etc. Content plans aren’t one and done.
As you publish more and more content, you’ll inevitably have to take into account updating older content as well. You’ll get to the point where doing so will give you a higher return than creating new pieces of content.
At Ahrefs, we’re exactly at that stage. And as you can see, 20% of our articles published this year so far (29 out of 144) are republished posts: